e-Xpertise

There’s a reason why we focus on “strategy” in our name. e-Marketing Strategies believes that effective email marketing requires the right balance of strategy and technology, and it only works when you start with a clear roadmap. And, we create this roadmap by asking you the right questions – questions that give us a good understanding of your business goals and clear picture of your competitive landscape. The end result? A plan that shows consistency, creativity and measurable business results.

Specific areas of expertise:

• Strategic planning
• Content planning
• Understanding the CAN-Spam regulation
• Turnkey service
• Consistent delivery and execution
• Analytics

e-Xecution

Execution of an email campaign doesn’t start with hitting the “Send” button. It doesn’t even start with the design of the email. It starts with message development.

The e-Marketing Strategies team begins by defining the right messages that need to be communicated – and the right time the messages are delivered. We write the copy, determine the headlines and subject lines, and pour over design options to determine what is going to provide the most clicks and most page views.

We also take a discriminating approach in determining the most reliable email management systems for getting past the barriers and reaching your audiences.

Execution Capabilities:

• List-building strategy
• Content development
• Editorial calendar creation
• Professional copywriting
• Design & Production
• Email database management
• Email delivery

e-Xacting Results

Sure, as marketers, we’re all trying to achieve the perfect “Open Rate” percentage, and at e-Marketing Strategies, we’re no different. However, what sets us apart from other turnkey providers is our ability to analyze results, make tweaks and adjustments, and then deliver an even more targeted message to an even higher targeted audience the next time. It’s our view that email marketing is a two-way vehicle, in which we’re establishing a dialog with your clients and fine-tuning what we deliver so that you gain more loyalty, more sales and more return for your investment.

Measurement Processes

• Access to email analytics, reporting on open rates, click-through rates, page views, forwarding rates and more.
• Test, test …then test again
• Ability to adjust and customize the message based on delivery results
• Track emails to show on-going results