Timed emails No Longer a Dream of the Past
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Simply stated, we now can send messages to your subscribers at the time of day and day of the week that is defined within the list. This is VERY cool technology that came out this month and we plan to implement in the next few weeks.

Essentially, our delivery partner can now auto-populate this list item for each recipient based on the recipient’s past behavior, such as the time they opened the email.

Example: Recipient A opened his email newsletter at 11:37 AM and recipient B opened her email newsletter at 6:32 PM. For the next newsletter, recipient A’s message would be sent at approximately 11:00 AM and recipient B’s would be sent at 6:00 PM.

A few months ago I read a case study about a company that sent out its newsletter to recipients around the same time of day as they subscribed. The company believed that if the recipient had time to sign up at a given time of the day then he might have that time allocated every day for being on the Internet, surfing and reading email. The result was they saw their open rates shoot up.

Although this feature is a little different (I think even better), I anticipate we will see our clients’ email open and click through rates shoot up. It makes sense to me to drop the email at the time we estimate the subscriber is online. What better way to test this theory than to send the next newsletter at the same time and day the subscriber opened the last newsletter?

I’ll keep you posted on our results and plan to write a white paper on this in early 2007.