e-Marketing
Strategies Participates in Delivery Roundtable With Newly
Formed Email Experience
Council (EEC)
continued from main page
The
EEC is a global professional organization that strives to enhance
the image of email marketing and communications, while celebrating
and actively advocating its critical importance in business,
and its ROI value. This organization is keeping us ahead
of the marketing curve so that we can stay tuned up and keep
doing “cool” things.
Is
it e-mail, email, eMail, E-mail or Email?
The
EEC has made “email” the standard.
|
|
e-Marketing
Strategies participates in the “Delivery” roundtable
and we already have our first assignment. We joined the “Delivery” roundtable
because we take delivery very serious and we want to do whatever
we can to help improve email delivery not just for our clients,
but for all marketers who work very hard to get their emails
delivered to customer inboxes. However, in order to improve
delivery, we first have to understand delivery from the ISP
level and work together to write standards and work to implement
standards for bounces handling and reporting.
Look
for more information on the EEC and delivery reporting in the
first
and second quarter of 2007. |
